Great Moments in Theme Park Attraction Marketing: Universal Studios Florida
Feb 20
Great Moments in Theme Park Attraction Marketing: Universal Studios Florida
Because I am Just That Cool, I was sent an “early preview” link for the official website for the new Hollywood Rip Ride Rockit coaster at Universal Studios here in sunny Orlando, Florida (“Jamlando” to you locals).
I was surprised to see that standard navigation options are now being trumpeted as cutting-edge benefits to website visitors:
Yeah, dude-surf the way YOU want, because we’re hip AND edgy! Use the navigation “up top,” or if you’re feeling really saucy, do it “on the side” style! None of those square “Oh, hey, we’re web designers, we know how a site SHOULD work, you have to use OUR navigation or nothing” vibes. That’s bullshit. Fuck “the man.” Fight the power.
Thank you, Universal Studios Florida, for this…
Great Moment In Theme Park Attraction Marketing.
